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All around the world, World Breastfeeding Week is celebrated every year on August 1 – 7.

This year’s theme is “Breastfeeding: A Winning Goal for Life!”

For more information visit the official World Breastfeeding Week website.

In North America, we celebrate on October 1 – 7.  Why? Because October 1 – 7 is the 40th week of the year! Following 40 weeks gestation, breastfeeding begins!

Stay tuned for details on the Fort McMurray’s Breastfeeding Challenge on October 4th, 2014!

Visit babyfriendly.ca for more information on the Quintessence Breastfeeding Challenge.